Aussie start-up SafetyCulture, hailed as next Canva.

4th November 2022

Luke Anear, founded SafetyCulture – a workplace software start-up – in a garage in Townsville, and is confident the business is on track to reach an eye-watering valuation of $10 billion in future.

The company is already a rare double ‘unicorn’ with a recent valuation of $2.1 billion and has been tipped to become the next tech darling of Australia, following in the footsteps of Atlassian and Canva.

“We are in a fortunate position we are solving a problem in a unique way and we haven’t had lots of head-to-head competitors, so we had the time to invest in the right areas in product and our operations platform,” he told news.com.au.

“I think we will continue to grow and our valuation will continue to grow. I wouldn’t expect that to slow down too soon and in the not to distant future I think we will get up to a $10 billion valuation, that’s personally what I’m building towards,” he added.

Coles recreated inside SafetyCulture. Picture: Supplied

Coles recreated inside SafetyCulture. Picture: Supplied

Meeting rooms inside SaftetyCulture. Picture: Supplied

Meeting rooms inside SaftetyCulture. Picture: Supplied

Is it a plane or meeting room? Picture: Supplied

Is it a plane or meeting room? Picture: Supplied

‘There’s been a lot about it being a $38 million building, but we didn’t spend that – that’s not our building,” he explained.

“We are just a tenant, that’s what the owner spent and we contributed to the office fit out.”

SafetyCulture also has offices in Amsterdam, Paris, Kansas City, Manchester and Townsville.